partnership guide

Thank you for your interest in joining our family of partner organizations!

Partnerships with Compassionate Alternatives are—first and foremost—predicated on serving the needs of our patients, as well as those of the broader community. So while we do exchange content marketing and other promotional services for both monetary and in-kind contributions, our Partnership Directory is not a simple, paid-advertising offering.

We intensively qualify each of our partner organizations before adding them to the Directory.

Our goal is to build and strengthen our network of patient-oriented products and services to better serve our growing community of families and caregivers. Our efforts are currently concentrated in Ohio, but we will expand our geographic reach throughout 2019 as we refine our programs and systems.

How to Qualify for a Partnership

All Partners:

1. Application: Download our application PDF, complete the form, and email it back to us.

2. Interview: We will conduct a phone or Skype interview with you to ask some follow-up questions and get to know you better.

After we have evaluated your application and interview, we will let you know if you qualify as a partner–and if you are eligible for our Recommended Partner status.

Recommended Partners:

3. CA Visit / Tour: We visit your facility to tour and inspect your operations, meet your staff, take pictures, ask even more questions…this visit informs much of what we will publish about your organization upon qualification.

4. Patient Interviews: We conduct phone / Skype interviews with two or more patients who have used your product or service to gauge their experience and gather feedback.

Partnership Levels

 Recommended Partner Status

Partnership Benefits:

  1. Priority Listing in Partners' Directory: Your enhanced listing includes our endorsement and link to your blog feature, plus the standard referral link with image of your business and summary of products/services/FAQs.
  2. Featured Business Blog Post: Organic content marketing for your business - our team will write a feature article showcasing your vetted business, based largely on the content we gathered during our site visit and related interviews. This content is shared to each of our social channels as well.
  3. Branded Content Marketing: Each quarter, we publish a blog article authored by your organization that speaks to your expertise and provides value to our patient audience (also shared to social).
  4. Active Referrals: When asked by our patients for suggestions, we will actively recommend your products and/or services to our patients and broader audience.
  5. Co-Branded Events: We will work with your marketing team to develop event educational programming for our audience such as facility tours or public presentations at industry expos.

Monthly Contribution:

Starting at $5,000


 

 Preferred Partner Status

Partnership Benefits:

  1. Upgraded Listing in Partners' Directory: Your listing includes a link to our review blog post of your business, in addition to the standard referral link with image and summary of products/services/FAQs.
  2. Business Review Blog Post: Organic content marketing for your business - our team will write a review article of your vetted business, based on our qualifying interview and other sources.

Monthly Contribution:

Starting at $1,000


 

 Partner Status

Partnership Benefits:

  1. Listing in Partners' Directory: Your listing includes a referral link to your website (or landing page of your designation), plus an image of your business and summary of products/services/FAQs.

Monthly Contribution:

Starting at $500